Better Demo Gallery
Here are some examples of Better Demos. The Context notes below each video describe what makes them relevant to the target audience. This is what differentiates Better Demo videos from generic demos with no relevance.
Online Equipment Demo
Context: Semiconductor manufacturing and test equipment is a complex, low-volume business. The biggest hot button among buyers evaluating new technology from a startup is whether they can actually deliver functional equipment. This video describes the problem, demonstrates the equipment in operation from both the inside and the outside, then shows actual measurement data. This is a good example of how to quickly prove that your complex solution works in the real world.
Introducing a New Crowdsourcing Service
A cautious technical audience needs to understand two benefits before they will adopt a new technology:
- Clear return-on-investment (ROI)
- Acceptable risk
This video addresses both issues without banging the viewer on the head. It describes how the outsourced service creates greater control, which translates directly to lower risk. Don’t just claim you lower risk, show them how!
How This Video Happened: The business development gurus at BizDev.Global dug deeply into the needs and requirements of the target audience, design managers at chip companies. To be successful, those design managers micro-managed every aspect of chip design. Their hot buttons were:
- Maintaining control over the entire design process
- Speeding the process (but only if they could maintain control!)
- Lowering risk
So you tell us: Does the video above hit those hot buttons?
Technology Explainer Video
This explainer video described a product that did not exist! Created as part of a market research project, the goal was to verify the feature set and value proposition with customers. The project was a big success-customers were able to relate to the video far better than to the simple illustrations used previously. If you want to validate your high-tech product plans with customers, click here to check out Customer-Voices.com.
Kickstarter Video Raised over $140K!
Context: We created an entire Kickstarter campaign for Mohu in four weeks, including the video above. The campaign raised $144,890, more than 400% of the goal. Click here to view this campaign on the Kickstarter site.
Trade Show Video
Context: It’s not easy to attract and hold attention at a trade show. Video needs to be visually arresting, while still staying on-message. This hand animation attracted attendees and kept their eyes on the screen. Click here to watch all four videos in the series.
Online Software Demo Video
Context: Prospects shown this video had indicated that their biggest Hot Button was time. The first minute of this online demo graphically explores the time problem with a timeline animation, before the demo starts. If they had a different Hot Button, they were shown a different demo video.
Online Opening Demo
Context: When there is unrealized pain, it is often useful to explore the symptoms of that pain to see what resonates with the prospect. This video explores the problems that can occur when making unwarranted assumptions, then walks viewers through several common Hot Buttons. If a customer has pain in this area, they should recognize it during the video.
Customer Testimonial Video
Context: Three customers on two continents agreed to do testimonials. We couldn’t give them a script, we just had to tape them for 20 minutes each and extract something useful in the studio. We then edited down each customer’s testimonial to focus on just the Hot Buttons that get the most attention.
Context: This is an excerpt from a webinar about a software product for integrated circuit designers. The highly technical material is presented as a lively interchange between host and featured speaker, so attendees do not know they are watching a video. Think of this as a highly-optimized Opening Demo that marches deliberately through a list of customer Hot Buttons. Used for eight webinars, this video always stimulated an active Q&A session that lasted as long as 30 minutes, proving that the approach captures and keeps viewer attention.
Technical Teaser Video
Some technical problems are so hard to solve, nobody realizes that a commercial solution is available. The best solution in this case is often to discuss the problem and the parameters of the right solution. If customers agree, they will want more information. This video explores a problem space from multiple angles, using the customer’s language.