Demo Hall of Shame


Scrivener Demo

This is a sad demo for an excellent product for writers called Scrivener. If you have the patience to sit through the first three minutes of software download and installation, you'll see the product launched at 3:00, but you won't see the first capability worth spending money on until 10:40. Remarkably, the demo giver spends a full minute on trash can operations (complete with a title screen!) around 20:15. He's much too focused on "How," and pays little attention to "What" and "Why."

Click here to see a detailed analysis of this fiasco in the blog. At least there are some lessons we can learn:

  • Never demonstrate downloading and installing your product!
  • Running through every feature is a guaranteed way to put your audience asleep
  • Get to the point quickly!

And remember: in the entire history of demo, no customer has ever said, "My hot button is the trash can!"


When They Look Back At This...

...they’ll probably chalk it up to youthful enthusiasm, because this video is VERY enthusiastic. In this “Introduction to Domo,” we learn many valuable lessons, including: 

  • “The customer is king.”
  • “The customer is always right.”
  • “There is only one boss: the customer.”
  • “Treat every customer as if they sign your paycheck, because they do.”
  • “We will change business forever.”

The problem with spending good money to create this kind of video is that customers click the play button expecting some value for their time. This video delivers absolutely nothing. Imagine what Domo could have accomplished with their budget if their goal had been to deliver value instead of aphorisms? 

Here’s our offer: If you can sit through the entire 5 minutes of this video, call us and we’ll treat you to your favorite beverage. And we promise to keep our aphorisms to ourselves.


So Close! And Yet So Far!

Imagine being part of the committee that wrote this opening line: “Today’s enterprises face increasingly complex challenges, such as global competition, complex supply chains, social-media-empowered customers, disruptive business models, and strict compliance requirements.” Did anyone notice that this sentence could apply equally to virtually any product from pencils to mainframes? As a guess, they wouldn’t sit through another company’s video that started that way. Why did they do it?

This video can be rescued if they reduce all of the gobbledy-gook before 1:47 to a single-sentence problem statement, then jump right into the demo (which is pretty cool!)


We Are Great, We Are Good...

...you should thank us for your food, amen. Plenty of buzz words and logos, but no room for customer requirements, hot buttons or problem statements in this company’s message!


Honda Asimo Robot Stair Climbing Demo

If you are going to demonstrate a robot climbing stairs, make sure the robot can...climb stairs. 


Bill Gates Blue Screen of Death Demo

Don’t get us wrong, we love Windows. Actually, we don’t.


More Microsoft Demo Fun

We’ve all had demos fail. It’s just funnier when it happens to Microsoft.


Mercedes Automatic Braking Demo

We’re going to wait for Version 2.