So you’ve recorded a demo and posted it to YouTube. Here are a few questions:
Is it more than 5 minutes long? While customers will often interact with a live demo giver for much longer, most begin to get impatient with online video by the five minute mark. Break your longer demo up into parts that address specific Hot Buttons, and edit out every possible frame of non-relevant material (mouse movement, screen redraws, window swaps, etc.)
Does it clearly address 2-3 Hot Buttons at most? That’s all you can cover in five minutes or less. Again, if you are trying to cover a list of 20 Hot Buttons, eliminate the ten that are really just warm, and address two or three Hot buttons in each of several shorter videos.
Is it interesting? Be honest. Does it attract and keep your attention?
Try This Test:
Turn off the sound. Now watch your video demo from the perspective of a qualified sales prospect seeing it for the first time. If you can honestly say that what they see on the screen will keep them engaged from start to finish, congratulations! But if the visuals do not tell a story on their own, without audio, they are not as effective as they should be. Good audio won’t make up for the lack of good visuals.
You can take a look at some sample online demos in our Better Demo Gallery.