When a disruptive company tells their story, there are usually a lot of interconnected parts. Where do you start?
Simple: start with the customer’s problem, then show how completely your solution solves it. Here’s a good example:
Here’s what makes this video so effective. When our friends over at Customer-Voices.com interviewed engineering managers in the target audience, they learned that the top issues were:
- Maintaining control over the design process
- Having clear visibility into how well a design was performing to each performance specification
The video clearly describes how the new solution provides MORE control and MORE visibility than they have with in-house teams. This is revolutionary, and it's the core of the clients value proposition. This picture that drives the message home:
This demo video effectively addresses the primary objection before the audience raises it, or even thinks of it. Try that in your next demo!