Telling a Complex Story

When a disruptive company tells their story, there are usually a lot of interconnected parts. Where do you start?

Simple: start with the customer’s problem, then show how completely your solution solves it. Here’s a good example:

Here’s what makes this video so effective. When our friends over at Customer-Voices.com interviewed engineering managers in the target audience, they learned that the top issues were: 

  • Maintaining control over the design process
  • Having clear visibility into how well a design was performing to each performance specification

The video clearly describes how the new solution provides MORE control and MORE visibility than they have with in-house teams. This is revolutionary, and it's the core of the clients value proposition. This picture that drives the message home:

This demo video effectively addresses the primary objection before the audience raises it, or even thinks of it. Try that in your next demo!